ODI World Cup-2023: The International Cricket Council (ICC) has shared a 2-minute 13-second campaign video of the upcoming ODI Men’s Cricket World Cup 2023 on social media. This tournament will be played in India from 5 October. The special thing is that Bollywood superstar Shah Rukh Khan has done the voice-over in this video. Along with this, a glimpse of Shahrukh Khan is also seen in the video.
This video shows the historical and memorable moments from the inception of the ICC World Cup in 1975. Dinesh Karthik, Shubman Gill, Jemimah Rodrigues, and former South African cricketer and coach Jonty Rhodes are also seen in the video.
The topic of the video is – Just need a day! This means that only one day is enough to show something. This theme has been linked to the Navras of World Cup cricket. Navaras means the nine rasas or feelings that come to the player’s mind during a cricket match. These are – joy, strength, pride, honor, pain, pride, bravery, wonder, and passion which will be seen in the World Cup this year as well. Shah Rukh Khan is also the brand ambassador of the ICC Cricket World Cup.
History will be written and dreams will be realised at the ICC Men's Cricket World Cup 2023 🏆
All it takes is just one day ✨ pic.twitter.com/G5J0Fyzw0Z
— ICC (@ICC) July 20, 2023
ICC also posted Shah Rukh Khan’s photo with the ODI World Cup trophy and wrote – King Khan and the World Cup trophy have finally come between us.
The campaign video for the World Cup 2023 was launched at an event by META in Mumbai in the presence of 85 content creators from across India. The campaign video has been created in partnership with Disney Star, the global partner of the ICC.
The first match of the World Cup 2023 will be played in India on October 5 between England and New Zealand in Ahmedabad. India’s first match will be from Australia on 8 October.