● India’s fastest-growing coffee chain, Nothing Before Coffee (NBC) plans to open 30
new outlets in next 60 days, followed by 50 new outlets over next 12 months
● Nothing Before Coffee has its footprints spread in both Tier-1 & Tier-2 cities of India
and currently operates in 8 states, with 35 outlets
● Nothing Before Coffee has signed an exclusive collaboration agreement with Building
Brands for Tomorrow (BBFT), an end-to-end leading franchise & growth-bolstering
consultancy
India’s fastest-growing coffee chain, Nothing Before Coffee (NBC), currently has 35+ stores
throughout India; offering an exclusive opportunity for people across regions to enjoy highquality, flavorful brewed coffee & beverages at economical prices.
Nothing Before Coffee (NBC), a takeaway beverage specialty chain is all set to embark upon its
franchising journey in the Indian market in collaboration with Building Brands For Tomorrow
(BBFT). NBC has signed an exclusive collaboration agreement with Building Brands for Tomorrow
(BBFT), a leader in restaurant franchising and startup growth consulting. BBFT has a wealth of
knowledge and expertise in helping restaurants and retail businesses acquire investors and
expand their footprints through franchising. Through this partnership, BBFT will accelerate the
overall expansion of Nothing Before Coffee’s franchise network in India.
“At Nothing Before Coffee, we strive to provide an authentic and affordable coffee experience
for all. Our vision is to become the household name for coffee and beverage cafes in Tier 1 & Tier
2 cities of India and beyond, offering a convenient and delicious coffee experience. We are proud
to have created an environment where people of all ages can come together and enjoy our
offerings without feeling intimidated by the complexities of coffee. We believe in the power of
coffee to bring people together, and we’re excited to share that with our customers,” said Akshay
Kedia, Founder & COO of Nothing Before Coffee.
“Nothing Before Coffee has its footprints spread in both Tier-1 & Tier-2 cities of India and
currently operates in 8 states, with 35 outlets, in high footfall hubs in a systematic radius of 3-4
Kilometers between each outlets, including National Capital Delhi, Gurgaon, Hyderabad, Jaipur,
Udaipur, Ahmedabad, Bhopal, Indore, Surat, Nagpur, Raipur, Kota, Bikaner, Ajmer, Jodhpur,
Bhilwara, Bhilai, Raichur, Ganganagar to name a few. The coffee chain plans to open 50+ stores
in India over a 12-month period.
“There’s a huge demand for coffee brands in India. The Indian coffee industry in India is valued
at $808 million and is projected to exhibit a compound annual growth rate (CAGR) of 8.9% from
2020 to 2025. This opens up opportunities for coffee brands in India, where the likes of
starbucks, tim hortons, third wave coffee or Blue Tokai has still not been able to fully cater to
such huge market size. Additionally, when I look at budget friendly coffee brands in India, there’s
not even a single market player and it’s completely untapped. We are excited about this
relationship and hopeful about a 360-degree expansion of Nothing before Coffee in India.” said
Rohit Singh, Founder and CEO of Building Brands For Tomorrow (BBFT):
NBC is excited about the collaboration, as it will enable them to leverage the expertise of BBFT
to achieve their business objectives. The partnership will also foster a culture of continuous
growth, ensuring that Nothing Before Coffee remains at the forefront of the restaurant & F&B
industry.
About Nothing Before Coffee: NBC was founded in 2017 with the goal to share the enticing aroma
of freshly brewed coffee with everyone. There’s always been a missing piece in the puzzle of our
coffee experience, and NBC have often pondered over what it could be until the team of experts
finally found the answer by brewing their own perfect cup. NBC believe that coffee is not just a
beverage, but a way of life. The brand has made a mission to source the best essence of coffee
beans and brew them using the latest and most innovative techniques to ensure that every cup
of coffee served under NBC is of the highest quality. As a QSR model, NBC is specialized in
serving varieties of beverages with exceptional quality.
About BBFT: Building Brands for Tomorrow (BBFT) is an end-to-end leading franchise & growthbolstering consultancy that places a strong emphasis on assisting founders in scaling their
businesses. With the slogan “The entrepreneurs behind entrepreneurs,” BBFT’s primary objective
is to enable small businesses to reach their full potential by providing them with top-notch
guidance and support. BBFT specializes in scaling businesses in the F&B and Retail industry,
offering two primary services: Franchising and growth consulting. BBFT has established a
reputation for aiding over 50 restaurants and 15+ retail brands in expanding their footprints
through franchising, making them a reliable partner for restaurants and retail brands looking to
scale.
Website- https://www.bbft.in | https://www.nothingbeforecoffeeindia.com
Instagram- @nothingbeforecoffeeindia