The Consumer Ministry has decided to take note of social media influencers doing paid promotion of any product.
If a social media influencer does paid promotion of something, then he has to tell that it is paid promotion and he has taken a hefty amount for it.
Big companies doing paid promotion by big stars on big platforms like Facebook, Instagram and YouTube, some promoters of their products while doing paid promotion of the product do not clearly tell that it is paid promotion, they may have to pay money. 50 lakh fine.