Finnish telecommunications giant Nokia has announced a major brand image overhaul with the unveiling of a new logo, marking the first time the company has changed its logo in 60 years. The new logo, which features multi-colored letters, reflects the company’s shift away from mobile phones to a focus on technology business.
Nokia was once the world’s top mobile phone company but sold its mobile phone business to Microsoft in 2014. The Nokia brand is now used by HMD Global, which licenses the brand for mobile phone production.
The company has shifted its focus to the service provider business, where it sells 5G gear to telecom companies, which accounted for 8% of its total sales last year. Nokia is also partnering with the world’s largest telecom companies to provide 5G gear, with India being one of its fastest-growing markets. The company expects the second half of 2023 to be good for business in North America.
In an interview, Nokia’s CEO Pekka Lundmark said that the new logo is meant to reflect the company’s association with the technology sector and its focus on network and industrial digitization. He added that the image of Nokia in many people’s minds is still that of a successful mobile brand, but Nokia is no longer just that.
The new logo represents Nokia’s transformation from a legacy mobile phone company to a technology company that is focused on providing network infrastructure and industrial digitization solutions.