National Consumer Day is celebrated every year on 24 December in India because the Consumer Protection Act Bill was passed on 24 December 1986.The Consumer Protection Act 1986 came when the exploitation of consumers plagued India. The Act aims to protect consumers against all exploitation, including defective goods, negligent services, and unfair trade practices. This day is celebrated to remind the rights and responsibilities of the customers.
Under this act, now any consumer can complain for his rights.
The slogan “Jago Grahak Jago” (Wake Up Consumers) often follow the performances.
The Act empowered the consumers with six fundamental rights as follows:
Right to Safety
Right to Choose
Right to be Informed
Right to be Heard
Right to Seek Redressal
Right to Consumer Education